Simplified Sports (SSPL) was set-up in 2007 by SSPL’s Managing Director, Michael Middleton, to formalise Research & Development activities associated with sporting activities identified as possibly needing improvement.
Middleton has qualifications in Human Movement / Biomechanics, Education, Psychology and Ergonomics with over 40 years’ experience in applied sports coaching, education and workplace design and improvement. Here, also, think playing golf as ‘work’ for professionals.
By utilizing a ‘creative approach’ to studying selected sports activities, Middleton has designed and implemented a number of coaching devices. These have reduced the learning time required for skills acquisition and enabled the learner to improve the performance and enjoyment of their particular sporting activity.
Specialist support personnel have been engaged, over time, to help refine the design and application of training aids – so far for cricket and golf. Other devices and applications are already in mind for future development.